Posts

Bye readers

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It's been a long and fun semester  Dear readers, although I have enjoy writing these blogs to you for my marketing class, I am sorry to announce that this is my last blog. It is the last one for my class, but I might use this platform to update you on any chance happening in my life. This semester was really stressful to me and I had a hard time keeping up with my homework. While writing this blog, I was focus on the content but I also had to find ways to entertain you and make my blogs attractive.  My marketing class had a lot of presentation and the teacher always reminded us to engage with the audience. I tried my best to apply it but having videos, pictures or funny jokes just to entertain you. In this blog, I would reflect about the lessons I have learned from writing the last four blogs and how to relate them to my marketing class' objectives and outcomes.  To examine and convey basic and emerging marketing concept and terminologies    ...

Fenty Beauty

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Fenty Beauty Make up is a daily routine for many women and even men nowadays.  There are different makeup brands that try to meet peoples'needs when it comes to make up, but the black market is usually left out. People have different skin tones, and finding makeup as a person of color is hard. One brand came up recently to help the struggles of the black population: FENTY by Rihanna. The brand was launched in September 2017 by Rihanna, a well known singer from Barbados. The  Fenty and the Four P's  Products : Fenty provides a list of products in 40 different shades. The list includes brushes, luminizers, powder and foundations. Fenty offers in total 50 different products. The beauty targets people of all age, gender that use make up, but it is more focused on people of colour.  Price :  The products are affordable (starting from $18)  and available anyway through the online website or in a store (mainly Sephora). The goal of F...

Soccer

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Soccer  The media has not only changed the way we have access to information, but it has also helped sports become more popular. When you saw the title of the blog, you might have been surprised.  Soccer !! Yes my dear, we are talking about the British game that was introduced to the world some decades ago (the game happened to be already played in China, latin America or Greece 2000  years ago ).       Soccer games are the most watched events in the world. Millions of fans have access to videos, pictures about soccer with the help of technology and social media. The most important element of soccer are the players. Players are used to promote different products (those products can be jerseys, sneakers, water bottles, energetic drinks and even food sometimes). Soccer and the four P's Marketing can be related to any brand, service but when it comes to soccer, all four P's play an important role. The players are used to promote different products...

Black Panther

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                                                             BLACK PANTHER  Millenials are a generation focused a lot on technology. The movie industry has increased over the years in different aspects including the use of visual effects, and also the perception of genre. ( cinemablend  ) Yet, there was still some work with race, especially in the superhero industry. The 21st-century is the area of political reforms. Different communities are fighting for equality in different aspects including representation in movies. It looks like the superhero industry was still behind with representations of different race in their superhero.       Children are the main target of superhero movies most of the time. They look at these superheroes and want to be like them. Superheroes are models for them, whet...

The African Market

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February 1,2018      Entrepreneurship consists of bringing a new product to the market. The next question an entrepreneur should ask himself/herself is "To who am I going to sell my new product "?. In order to succeed, there is a need to find a target market. The Black market which includes black, African or African descendants is a market that has experienced a growth for the past few years.       Opening a business in African involves doing some research. The main business in which people are being successful are manufacturer, wholesales, and retail chains(  https://www.africa-busines ) Africa as a continent is big, possess a young workforce and seems to be the perfect place to run a business. An industry trying to open a branch in Africa should analyze the market first. What is one of the fast-growing markets in Africa ?? A target market involves breaking a market into segments  and then concentrating your marketing efforts on...