Fenty Beauty

Fenty Beauty

Make up is a daily routine for many women and even men nowadays.  There are different makeup brands that try to meet peoples'needs when it comes to make up, but the black market is usually left out. People have different skin tones, and finding makeup as a person of color is hard. One brand came up recently to help the struggles of the black population: FENTY by Rihanna. The brand was launched in September 2017 by Rihanna, a well known singer from Barbados. The 

Fenty and the Four P's 

Products: Fenty provides a list of products in 40 different shades. The list includes brushes, luminizers, powder and foundations. Fenty offers in total 50 different products. The beauty targets people of all age, gender that use make up, but it is more focused on people of colour. 

Price : The products are affordable (starting from $18)  and available anyway through the online website or in a store (mainly Sephora). The goal of Fenty Beauty was to offer a good quality of makeup products that can be accessible to people from different social class.

Promotion 

Rihanna is the main icon of the beauty line; therefore, she represents a big marketing for the brand. She is an artist and her name only is crucial to the promotion of the brand. Fenty also uses actors, and models to promote the brand. Recently, the actor Daniel Kaluuya revealed that he uses the brand for a flawless skin. It shows that make up is not only for women. 

Daniel is not the only artists who uses the brand. Other well known artists like Alicia Keys or Gabrielle Union have said  that they used the products. Fenty makes sure they include or satisfy different customers'needs and that is why one of their main models is a muslim woman who proudly wears her Hijab. Make up has no barrier, and everyone should wear it no matter what religion they belong to. 

Place 

Since the company targets a lot of people, the products are available in the store (mainly through Sephora), but they can be shipped into different countries.  The international shipping is done through DHL and most of the national shippings are free if you spend more than $50 on your products. 

Why I love Fenty Beauty ?

While reading through the blog, you might be surprised and asked yourself why just Fenty ? There are other beauty lines that are successful. I have a foundation from Beauty and I promise myself to buy more products because as I said earlier many beauty lines do not offer enough shades for black women. Having a company for black women by a black woman brings me some pride.  So far, the foundation is the only return product. Fenty has a long way to go and I hope more companies will diversify their products in order to satisfy people of color's need.