Soccer

Soccer 

The media has not only changed the way we have access to information, but it has also helped sports become more popular. When you saw the title of the blog, you might have been surprised.  Soccer !! Yes my dear, we are talking about the British game that was introduced to the world some decades ago (the game happened to be already played in China, latin America or Greece 2000 years ago ).
     Soccer games are the most watched events in the world. Millions of fans have access to videos, pictures about soccer with the help of technology and social media. The most important element of soccer are the players. Players are used to promote different products (those products can be jerseys, sneakers, water bottles, energetic drinks and even food sometimes).

Soccer and the four P's

Marketing can be related to any brand, service but when it comes to soccer, all four P's play an important role. The players are used to promote different products and services. Many players wear jerseys and shoes designed for them by different brands.

Place 

Soccer is usually played into clubs that are grouped into leagues. Each country usually has its own league and national or local competition. In addition to those national competition, there are also international competitions within continent and then the world. The world cup by FIFA might be the most watched event in the world alongside with the UEFA champions league.  The UEFA champion leagues is the European league that features the best players in the world; therefore it is great opportunity for marketing . Each team usually wear jerseys and shoes made by different brand. Fans watching soccer games are also learning about different brands.

Promotion

A soccer field sometimes looks like a billboard when different brands are trying their best to promote their products.  Brands have the opportunity to sponsors games and this could promote their products during the tournament. An example is Heineken which is the main sponsor of the Champions League (the European club tournament). Players promote products not only in the fields but also outside of the fields. Famous players are usually used for commercials and they used socio media to promote different products.

Here are examples of commercials that featured well known soccer players Like Messi, Cristiano Ronaldo, Paul Pogba, and Neymar 

Product 

There are different products offered during soccer games that promote different brands. Jerseys, shoes, water, beer and even on the ticket there is usually the logo of the sponsors. There are a lot of products being promoted during different soccer games.

Price

There are different products being offered during games and they target different people. Companies realize that soccer fans belong to different social class; therefore, they provide products with different prices. Tickets are usually sold at different prices based on the seating.

Conclusion

Soccer as a sport is a good target because they have a millions of fans. Many companies have realized the importance of using sports and they are using players for their promotion. On the other side, players also make money from these commercials and they gain.