Black Panther

                           

                                 BLACK PANTHER 

Millenials are a generation focused a lot on technology. The movie industry has increased over the years in different aspects including the use of visual effects, and also the perception of genre. (cinemablend ) Yet, there was still some work with race, especially in the superhero industry. The 21st-century is the area of political reforms. Different communities are fighting for equality in different aspects including representation in movies. It looks like the superhero industry was still behind with representations of different race in their superhero.
      Children are the main target of superhero movies most of the time. They look at these superheroes and want to be like them. Superheroes are models for them, whether they were a cap or not. When it comes to children of color especially black children, they often don't see a superhero that physically looks like them.

    In February 2018, comes BLACK PANTHER which is a movie based on an African superhero.  The movie comes and breaks record including a $192 three day domestic growth (black-panther-breaks-records ) Black Panther does not only break records but changes the perception of race in the movie industry. People of color all over the world are excited to see a person that looks like them playing an important role.

Black Panther and the Four P's

     Black Panther as a movie is a product that was well advertised. The Marketing mix constitutes of Product, Price, Promotion, and Place.

Product: Black Panther is a movie produced by Marvel Studio. The target market was all children but mostly children of color. Anyone interested in superhero movies was also a target for the movie.

Price: The movie was shown in Theather at an affordable price. 

Promotion: Black Panther posters or ads were all over the world. The marketing team did a great job promoting this movie. The use of socio media has helped promote this movie. There was not a day when someone would go to their apps or socio media without seeing an ad of the movie. People also promoted the movie by posting on their pages or talking about it to their friends. 

Place: The movie was available in theaters all over the world. 

Black Panther and other markets

During the screening of the movie, there was a trend observed all over the world among black people or people of African descents: they were wearing African fabric to go see the movie. The movie has promoted different stylers or tailors that were making those costumes. For those that did not have African print, they had to spend money for it.
The movie industry should make a greater effort to produce superheroes that represent all kind of races and also ethnicities.